Facebook’s reactions just turned one and the company is finally revealing how its revamped like button impacts your News Feed.
It turns out the company weighs reactions — love, haha, wow, sad and angry — over “likes” in determining what content to surface in your News Feed.
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“Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post,” a Facebook spokesperson said in a statement. “So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.” Read more…