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Xbox One smashes aside PlayStation 4, Blizzard on TV

Madden 17 E3 2016 official


The console crushed all it’s competitors in terms of digital attention

GamesBeat has partnered with attention analytics company iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending their TV ad dollars and which commercials are generating the most digital response (iSpot measures actions across Facebook, Twitter, YouTube and all major search engines). Below are the top five most-engaging gaming industry brands from December 16 through January 15.

TV commercials for console games owned the conversation during the critical holiday time frame. Overall, during the period measured, 31 brands spent an estimated $65 million running 98 commercials over 21,200 times on national TV, generating over 3.7 billion TV ad impressions.

Xbox leads the pack with over a third of the industry’s digital share of voice. It spent an estimated $12.8 million on 13 ads that ran 1,329 times with 430 million TV ad impressions. The most popular spot was the humorous “Madden NFL 17: Karaoke,” featuring Pittsburgh Steelers wide receiver Antonio Brown with music from The Weeknd. This spot accounted for over half (56.2 percent) of the brand’s digital activity. Overall, Xbox ads prompted 2,231,675 online views, 26,900 social actions, and 86,027 searches.

PlayStation takes second place with 20.4 percent of the industry’s digital response. During the period measured it spent an estimated $19.2 million on 8 ads that aired 2,950 times and generated over 851 million TV ad impressions. The PlayStation ad with the largest digital share of voice (45.1 percent) was “You Won’t Believe What’s In Store.” In total, the brand’s spots generated 7,148,321 online views, 37,538 social actions and 49,968 searches.

Blizzard Entertainment takes third place with 16.1 percent of the industry’s digital share of voice, solely advertising for its game Hearthstone. The top commercial was “Hearthstone: Take This Inside,” with 48.9 percent of the brand’s digital SOV. Overall, Blizzard spent $1.1 million on 4 ads that aired 1,626 times and had 111.5 million TV ad impressions. Its ads generated 6,370,240 online views, 21,599 social actions, and 19,666 searches.

In fourth place is King, which captured 13.1 percent of digital engagement by advertising two games: Candy Crush Saga and Bubble Witch 3 Saga. The brand spent an estimated $5.5 million on 2 spots that aired 3,363 times, generating 564 million TV ad impressions. The “Mannequin Challenge, Color Bomb Style” ad for Candy Crush Saga captured nearly three-fourths (74.8 percent) of King’s digital engagement for the period measured. As a whole, the brand’s ads were viewed online 84,795 times, mentioned on social media 4,603 times, and searched for 168,788 times.

Nintendo closes out the ranking with 4.4 percent of the video game industry’s digital SOV. Its most buzzed-about spot, with 45.94 percent of the brand’s engagement, was “Super Mario Maker: Play Everywhere. Create Anywhere.” In total, Nintendo ran seven commercials 692 times, which resulted in 97.4 million TV ad impressions thanks to an estimated spend of nearly $1.9 million. These ads generated 1,738,797 online views, 1,360 social actions and 9,882 searches.

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The fall TV heavyweights are back, and this week that includes AMC's The Walking Dead, returning for season number eight. Sports fans can get ready for NBA action, while gamers can finally get a fresh taste of Gran Turismo. South Park's long-awaited game is finally arriving as well, while Spider-Man Homecoming tops the 4K Blu-ray list and Netflix premieres season two of Miranda Sings' Haters Back Off. Look after the break to check out each day's highlights, including trailers and let us know what you think (or what we missed).

Blu-ray & Games & Streaming

  • Annabelle Creation (VOD)
  • The Dark Tower (VOD)
  • Spider-Man: Homecoming (4K, 3D)
  • Girls Trip
  • Samurai Jack: The Complete Series
  • Serenity (4K)
  • Twin Peaks: Fire Walk With Me
  • Apollo 13 (4K)
  • Barry Lyndon
  • American Gods (S1)
  • Stranger Things (S1)
  • Gran Turismo Sport (PS4)
  • The Jackbox Party Pack 4 (PS4, Xbox One, PC, Switch)
  • Life is Strange: Before the Storm - Episode 2 (PS4, PC, Switch)
  • Let's Sing 2018 (PS4, Wii)
  • South Park: The Fractured But Whole (Xbox One, PS4)
  • Elex (Xbox One, PS4)
  • Dungeons 3 (Xbox One, PS4)
  • Megaton Rainfall (PS VR)
  • Rogue Troper Redux (PS4, Xbox One)
  • WWE 2K18 (Xbox One, PS4)

Monday

  • Colts/Titans, ESPN, 8:15 PM
  • Lucifer, Fox, 8 PM
  • The Big Bang Theory, CBS, 8 PM
  • The Voice, NBC, 8 PM
  • 9jkl, CBS, 8:30 PM
  • Dancing with the Stars, ABC, 8 PM
  • WWE Raw, USA, 8 PM
  • Supergirl, CW, 8 PM
  • 3 Hikers, Starz, 9 PM
  • Valor, CW, 9 PM
  • The Gifted, Fox, 9 PM
  • Kevin Can Wait, CBS, 9 PM
  • Me, Myself & I, CBS, 9:30 PM
  • Scorpion, CBS, 10 PM
  • The Brave, NBC, 10 PM
  • The Good Doctor, ABC, 10 PM
  • Desus & Mero, Viceland, 11 PM

Tuesday

  • The Mindy Project, Hulu, 3 AM
  • Patton Oswalt: Annihilation, Netflix, 3 AM
  • Slasher (S2), Netflix 3 AM
  • Celtics/Cavaliers, TNT, 8 PM
  • Rockets/Warriors, TNT, 10:30 PM
  • The Flash, CW, 8 PM
  • Finding Your Roots, PBS, 8 PM
  • The Voice, NBC, 8 PM
  • Lethal Weapon, Fox, 8 PM
  • NCIS, CBS, 8 PM
  • WWE Smackdown, USA, 8 PM
  • The Middle, ABC, 8 PM
  • Fresh Off the Boat, ABC, 8:30 PM
  • DC's Legends of Tomorrow, CW, 9 PM
  • Black-ish, ABC, 9 PM
  • Bull, CBS, 9 PM
  • The Mick, Fox, 9 PM
  • This is Us, NBC, 9 PM
  • Inside the NFL, Showtime, 9 PM
  • Fantomworks, Velocity, 9 PM
  • The Mayor, ABC, 9:30 PM
  • Brooklyn Nine-nine, Fox, 9:30 PM
  • The Mane Event (series premiere), BET, 10 PM
  • Undercover High, A&E, 10 PM
  • Cyberwar, Viceland, 10 PM
  • Kevin (Probably) Saves the World, ABC, 10 PM
  • Law & Order: True Crime, NBC, 10 PM
  • NCIS: NO, CBS, 10 PM
  • American Horror Story, FX, 10 PM
  • The Challenge, MTV, 10 PM
  • Tosh.0, Comedy Central, 10 PM
  • Weediquette (season premiere), Viceland, 10:30 PM
  • 90s House, MTV, 11 PM
  • Desus & Mero, Viceland, 11 PM

Wednesday

  • Chance, Hulu, 3 AM
  • Freakish (season premiere), Hulu, 3 AM
  • 76ers/Wizards, ESPN, 7 PM
  • The Blacklist, NBC, 8 PM
  • Empire, Fox, 8 PM
  • The Goldbergs, ABC, 8 PM
  • Survivor, CBS, 8 PM
  • Lucha Underground (season finale), El Rey, 8 PM
  • Riverdale, CW, 8 PM
  • Speechless, ABC, 8:30 PM
  • Dynasty, CW, 9 PM
  • Modern Family, ABC, 9 PM
  • Law & Order: SVU, NBC, 9 PM
  • Seal Team, CBS, 9 PM
  • Star, Fox, 9 PM
  • American Housewife, ABC, 9:30 PM
  • Timberwolves/Spurs, ESPN, 9:30 PM
  • Mr. Robot, USA, 10 PM
  • Shannara Chronicles, Spike TV, 10 PM
  • Criminal Minds, CBS, 10 PM
  • Chicago PD, NBC, 10 PM
  • Designated Survivor, ABC, 10 PM
  • Liar, Sundance, 10 PM
  • Are You the One, MTV, 10 PM
  • Channel Zero, Syfy, 10 PM
  • You're the Worst, FXX, 10 PM
  • Garage Squad, Velocity, 10 PM
  • South Park, Comedy Central, 10 PM
  • Broad City, Comedy Central, 10:30 PM
  • Rosehaven (season finale), Sundance, 11 PM
  • Desus & Mero, Viceland, 11 PM

Thursday

  • Bomb Scared, Netflix, 3 AM
  • I Love You America, Hulu, 3 AM
  • Grey's Anatomy, ABC, 8 PM
  • Superstore, NBC, 8 PM
  • Gotham, Fox, 8 PM
  • Supernatural, CW, 8 PM
  • Chiefs/Raiders, CBS, 8:30 PM
  • The Good Place, NBC, 8:30 PM
  • The Eleven (series premiere), A&E, 9 PM
  • Arrow, CW, 9 PM
  • Scandal, ABC, 9 PM
  • Van Helsing, Syfy, 9 PM
  • The Orville, Fox, 9 PM
  • Will & Grace, NBC, 9 PM
  • Great News, NBC, 9:30 PM
  • The Walking Dead: Behind the Dead, AMC, 10 PM
  • Chicago Fire, NBC, 10 PM
  • Better Things, FX, 10 PM
  • The Mist, Spike TV, 10 PM
  • Bong Appetit, Viceland, 10:30 PM
  • The Rundown with Robin Thede, BET, 11 PM
  • The Timeline, NFL Network, 11 PM
  • Desus & Mero, Viceland, 11 PM

Friday

  • Haters Back Off (S2), Netflix, 3 AM
  • Wheelman, Netflix, 3 AM
  • The Day I Met El Chapo (Episodes 1 - 3), Netflix, 3 AM
  • Red Oaks (S3), Amazon Prime, 3 AM
  • Crazy Ex-Girlfriend, CW, 8 PM
  • Macgyver, CBS, 8 PM
  • Once Upon a Time, ABC, 8 PM
  • Tackle My Ride, NFL Network, 8 PM
  • Jane the Virgin, CW, 9 PM
  • Marvel's Inhumans, ABC, 9 PM
  • Active Shooter, Showtime, 9 PM
  • Z Nation, Syfy, 9 PM
  • The Exorcist, Fox, 9 PM
  • A Football Life: Sam Mills, NFL Network, 9 PM
  • Tough Guys, Showtime, 9 PM
  • Superstition (series premiere), Syfy, 10 PM
  • The Walking Dead: Walker World, AMC, 10 PM
  • Mike Judge Presents: Tales from the Tour Bus, Cinemax, 10 PM
  • Superstition, Syfy, 10 PM
  • Tracey Ullman's Show (season premiere), HBO, 11 PM
  • Comedy Central Stand-Up Presents, Comedy Central, 12 AM

Saturday

  • Too Funny to Fail, Hulu, 3 AM
  • Dirk Gently's Holistic Detective Agency, BBC America, 9 PM
  • The Walking Dead: The Journey So Far, AMC, 9 PM

Sunday

  • The Toy Box, ABC, 7 PM
  • Outlander, Starz, 8 PM
  • Shark Tank, ABC, 8 PM
  • The Simpsons, Fox, 8 PM
  • Falcons/Patriots, NBC 8:20 PM
  • Star Trek: Discovery, CBS All Access, 8:30 PM
  • Ghosted, Fox, 8:30 PM
  • Wisdom of the Crowd, CBS, 8 PM
  • Outlander, Starz, 8 PM
  • The Walking Dead (season premiere), AMC, 9 PM
  • Family Guy, Fox, 9 PM
  • Anthony Bourdain: Parts Unknown, CNN, 9 PM
  • Poldark, PBS, 9 PM
  • Ray Donovan, Showtime, 9 PM
  • The Deuce, HBO, 9 PM
  • The Last Man on Earth, Fox, 9:30 PM
  • NCIS: LA, CBS, 9 PM
  • Talking Dead (Season premiere), AMC, 10 PM
  • Good Behavior, TNT, 10 PM
  • Madam Secretary, CBS, 10 PM
  • Curb Your Enthusiasm, HBO, 10 PM
  • Ten Days in the Valley, ABC, 10 PM
  • This is Life with Lisa Ling, CNN, 10 PM
  • Unsung Hollywood, TV One, 10 PM
  • Vice Principals, HBO, 10:30 PM

[All times listed are in ET]

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