Jay Z could be the next rapper making a big sale to Tim Cook, as the Wall Street Journal cites anonymous sources saying Apple is in “exploratory” talks to buy Tidal, although a spokesperson for the music service said there had not been any talks. As to why Apple would buy, the answer could be Tidal’s direct relationship with artists, something that could bolsters Apple Music’s offerings. Exclusivity of high-profile album and mixtape releases has been a recurring theme lately, and buying out the service could arm Apple with more content that competitors like Spotify (which has its own issues with Apple) and Google Play can’t offer.
Last year, rumors suggested Apple was trying to poach artists from the Tidal camp, and that was before we saw the word exclusive tagged to releases by Rihanna, Kanye, Prince and more. Jay Z bought the service in March 2015, sharing ownership with other artists and promising high fidelity audio.
Source: Wall Street Journal