Home / Software & Service News / Why Xbox Live is the focus of Microsoft’s gaming business

Why Xbox Live is the focus of Microsoft’s gaming business

If it seems like Microsoft is de-emphasizing the importance of owning an Xbox console to play its games, that’s because the company cares way more about its digital platform and about a box that sits next to your TV.

Xbox Live, not Xbox One or even the souped-up Scorpio, is the central pillar of Microsoft’s gaming strategy, Xbox boss Phil Spencer said in a presentation to investors on Thursday. Spencer sees Xbox Live as the social network that kickstarts consumer interest in spending money on Microsoft’s content. And while that might’ve happened primarily on the console in the past, he wants Xbox Live at the center of the gaming experience across any device with a screen.

“So for us at Microsoft when we thought about our path forward, we said we came from a place of console, we came from one device,” said Spencer. “But we really started looking at the assets that we had in our business, and we realized that obviously the number one asset that we have is our customers, and the engagement that they put into our network that is Xbox Live.”

As an example, Spencer talked about how Xbox Live use goes way up after school hours in the United States. He explains that kids will hop onto the service and immediately start talking with their friends before jumping into games. And he says that is one of the key drivers of spending.

“And of course it starts to drive commerce,” said Spencer. “And once you start getting the commerce flywheel going, a magical thing happens. New content developers come into your cycle and start bringing new games to your network, and the cycle starts all over again. New hits get created in your flywheel, and the flywheel accelerates.”

Above: The interconnected gaming strategy.

Image Credit: Microsoft

Microsoft has 52 million monthly active Xbox Live users, and that number has gone up in recent years not only due to the success of Xbox One but also because Microsoft has incorporated the service into Minecraft. Even as Microsoft is introducing programs like Xbox Anywhere that lets players access Xbox One games on PC, every platform is growing in terms of the number of Xbox Live players.

“We have more engaged console players than we’ve ever had, but we also have more engaged PC players,” said Spencer. “And frankly getting our own Windows customers to connect to our own gaming service should just be table stakes for us.”

Of course, getting Windows owners to adopt Xbox Live is quite tough. Microsoft’s scars from attempting a similar strategy with its Games For Windows Live program last decade are still healing. PC players expect a certain level of openness and freedom, and it’s something they get from other services like Steam — and Xbox Live and the Windows Xbox Store are still far behind in terms of winning over skeptical PC gamers.

VentureBeat’s PC Gaming channel is presented by the Intel® Game Dev program. 

Click Here For Original Source Of The Article

About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

Check Also

UK drone rules will require you to take safety tests

UK drone rules will require you to take safety tests

US officials might be easing up on drone regulations, but their UK counterparts are pushing forward. The British government has instituted rules that require you to not only register any robotic aircraft weighing over 250g (0.55lbs), but to take a "safety awareness" test to prove you understand the drone code. Regulators hope that this will lead to fewer drones flying over airports and otherwise causing havoc in British skies. Not that they're taking any chances -- the UK is also planning wider use of geofencing to prevent drones from flying into dangerous airspace.

The new rules come following a study highlighting the dangers of wayward drones. A smaller drone isn't necessarily safer than its larger alternatives, for example -- many of those more compact models have exposed rotors that can do a lot of damage. A drone weighing around 400 g (0.88lbs) can crack the windscreen of a helicopter, while all but the heaviest drones will have trouble cracking the windscreen of an airliner (and then only at speeds you'd expect beyond the airport). While you might not cause as much chaos as some have feared, you could still create a disaster using a compact drone.

It's nothing new to register drones, of course, and it doesn't appear to have dampened enthusiasm in the US. The test adds a wrinkle, though: how willing are you to buy a drone if you know you'll have to take a quiz? The test likely won't slow sales too much, if at all, but it could give people one more reason to pause before buying a drone on impulse. Manufacturers appear to be in favor of the new rulebook, at any rate -- DJI tells the BBC that the UK is striving for a "reasonable" solution that balances safety with a recognition of the advantages that drones can bring to public life.

Source: Gov.uk (1), (2)