There’s another digital horse in Australia’s online music subscription race.
On Thursday, SoundCloud Go launched in Australia and New Zealand where it will face off against market incumbents like Spotify and Apple Music.
For A$11.99 or NZ$12.99 a month, users will get access to more than 135 million tracks. Like its rivals, SoundCloud Go offers offline, ad-free listening and a free trial period.
SoundCloud’s free service, long beloved by independent and emerging musicians, will now also be supported by ads and promoted profiles. The company is building a local sales team to manage Australian ad sales. Read more…