Home / Software & Service News / Uber arrives inside BBM messaging app to court Indonesian market

Uber arrives inside BBM messaging app to court Indonesian market


Uber has nabbed a notable new partner in its quest to target the lucrative Indonesian market: BBM Messenger.

BlackBerry’s once globally popular messaging service, BBM has pretty much died out in most markets around the world. However, it is still a major force in Indonesia, which is why Uber is now looking to make its ride-hailing service easier to access for millions of people across the country by allowing them to hail a car without leaving the BBM app.

Just as BlackBerry has been inking licensing deals to keep its hardware brand alive through Android and third-party manufacturers, the company has also made similar moves with its BBM messaging software. Last June, BlackBerry announced a partnership with PT Elang Mahkota Teknologi Tbk, a subsidiary of one of Indonesia’s largest media groups, Emtek. In essence, BlackBerry decided to license BBM out to Emtek, which would take charge of maintaining and developing the BBM service. Blackberry later announced that BBM was moving from on-site data centers in Canada to Google Cloud in Asia, as it makes sense for BBM data to be housed closer to where its core user base is.

Uber’s partnership is with Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk that operates as BBM Messenger.

Uber + BBM

Uber faces stiff competition in Indonesia from the likes of Go-Jek — touted as Indonesia’s first billion-dollar startup — and the heavily funded Grab. Most reports suggest that BBM is still the number one messaging app in Indonesia, so this tie-up with BBM represents a big deal for Uber as it chases traction in a highly competitive market.

Those who connect their Uber accounts through the BBM app won’t have to install the Uber app at all — everything takes place within BBM. It’s worth noting here that this deal seems to be applicable globally, so anyone using BBM anywhere will be able to hook up their Uber accounts, however the main draw for Uber is the Indonesian market.

This isn’t the first time Uber has chased partnerships with popular messaging apps — back in 2015, it announced a similar tie-up with Facebook Messenger. It makes sense to target the preeminent messaging app in a given country, which is why Uber is now leaning on BBM for growth.

Click Here For Original Source Of The Article

About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

Check Also

Get a full surround-sound speaker set for more than 40% off

TwitterFacebook

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.

Speakers have come a long way since their invention in the late 1800s. Today, they're even included on everything from smartphones, to computers, to television sets — but not always with the best quality. Luckily, if you're ready to take your sound system up a notch, you'll find no shortage of options. Speakers come in all shapes and sizes: some of them wireless, some waterproof, and some that even tell you jokesRead more...

More about Bluetooth, Speakers, Bluetooth Speakers, Speaker, and Bluetooth Speaker

css.php