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Tableau Online will run on AWS

Tableau cofounder and chairman Christian Chabot, left, and newly appointed Tableau chief executive Adam Selipsky.


It’s not a huge surprise that business software maker Tableau, now led by former Amazon executive Adam Selipsky, is putting the online version of its data visualization tool on Amazon Web Services. Selipsky, after all, had spent more than a decade helping build Amazon Web Services into the public cloud juggernaut it now is.

But if you dig deeper, an interesting narrative emerges — but back to that in a moment.

The news, to be formally announced next week at the annual AWS Re:Invent conference in Las Vegas, is that Tableau Online will run on Amazon’s massive public cloud and that customers will be able to buy it through the AWS Marketplace.

All a prospective user will have to do is click on a few on-screen boxes to get started, Selipsky told Fortune in an interview. Until now, Tableau Online data visualization service was only available on Tableau’s own infrastructure.

Tableau also sells a version of the same software that companies can run on their own data center gear. This is called Tableau Server, but Tableau Online is the company’s fastest growing product.

Thirteen-year-old Tableau fueled the rise of what is called “self-serve analytics,” which enables mere mortals, not business analysts, to show off their important data in ways that make sense. Previously, workers had to submit requests to business analysts for data reports and then wait hours, or even days, for the result. It was hardly an optimal process in a fast-changing business world.

Tableau competes with products from old-school companies like MicroStrategy, IBM, SAS, and Microsoft, but also with newer entrants like Qlik (acquired by private equity firm Thoma Bravo last summer), Domo, and Zoomdata.

But more to the point here is that AWS itself is adding more of its own products, including data analytics, to its product roster. Last week, it made QuickSight, its in-house analytics tool (announced at AWS Re:invent last year), broadly available.

And this is the broader story. AWS started ten years ago by renting basic storage, networking, and computing power to customers, but in the intervening years it has added a steady stream of higher level business software to its menu. So while customers can run Oracle, Microsoft, or SAP databases on AWS, they can also forgo all of those and use Amazon’s Aurora database instead.

This is reminiscent of the Microsoft of two decades ago that wooed third parties to build software to run on its Windows operating system while also building its own software applications.

Just as Microsoft courted Lotus, Borland, and WordPerfect to build Windows versions of their once category-leading software packages, Amazon woos data analytics companies like Domo, Qlik, and Tableau to AWS while building its own in-house products that compete with them.

Not to put too fine a point on this, but has anyone heard much from Lotus, Borland, or WordPerfect lately?

Other companies are also navigating this tricky relationship. Snowflake Computing, which hosts its own data warehouse software on AWS, also competes with AWS RedShift data warehouse, for example. But Snowflake CEO Bob Muglia, formerly a top Microsoft and Juniper Networks exec, told Fortune recently that AWS has good checks in place internally to guard the interests of third-party software partners. “I’m sure the RedShift team hates me, but the AWS infrastructure guys do not,” he said.

Asked about competitive issues with Amazon, Selipsky said the potential opportunities that open up because Tableau and AWS work together far outweigh any threat. Customers can already run their Tableau Server software on Amazon, and the two companies built links between Amazon RedShift data warehouse and other data sources to Tableau; they also conduct joint marketing and sales efforts.

“Business intelligence and analytics are very large market segments. Customers will choose different offerings for different use cases,” he said.

Note: This story was updated to correct the spelling of QuickSight.

This story originally appeared on Fortune.com. Copyright 2016

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What we’re watching: ‘Raw’ and ‘Feast of Fiction’

Welcome back to Video IRL, where several of our editors talk about what they've been watching in their spare time. This month we're kicking things off with some seasonally-appropriate horror fare, that you can catch right away on Netflix or Amazon Prime. Then it's time for a Gundam throwback before Kris Naudus points out a couple of YouTube food channels perfect for binge eating or binge watching.

Them / Raw


Timothy J. Seppala

Timothy J. Seppala
Associate Editor

To get into the Halloween spirit, I've been watching at least one horror movie a day since the end of September -- the lower the budget, the better. Problem is, so many of the American low-budget or indie horror offerings on Amazon and Netflix are crappy Paranormal Activity clones, cheap-thrill gore-fests or uninspired found-footage "documentaries." Whether it's by design or coincidence, I've found that French horror movies have held my attention the most lately. Specifically, 2016's Raw, as well as Them, from ten years prior. They're more psychological thrillers than straight-up horror, but that didn't stop me from being more on edge while watching them one afternoon than I was during A Haunting in Saginaw, Michigan, late at night. Both start with a car crash, but they couldn't finish any more differently.

Raw, recently added to Netflix, tells the tale of a vegetarian girl in her first week at a prestigious veterinary school. During a hazing ritual, she's forced to eat a raw rabbit kidney. She immediately gets sick, throws up and wakes herself up that night scratching a full-body rash to near bleeding. This bout with food poisoning is just the beginning, though, and soon protagonist Justine finds out she has a taste for forbidden fruit. As the remaining 70-ish minutes unfolded, I lost track of how many times I clasped my hands over my mouth, agape in shock, to stifle my shouts of "OHMYGODWHATTHEFUCKISEVENHAPPENING?!"

But French director Julia Ducournau balances every body-horror scene either with something pedestrian twisted into being unsettling (like a horse on a treadmill) or with something that makes you ask how far Justine can go before someone confronts her about her new diet. And those questions keep coming right until the credits roll. I can't say I enjoyed watching Raw, but it was a hell of a ride.

The same goes for Them, currently streaming on Amazon Prime. Its focus is narrow, centering on a young couple living in a cavernous farmhouse, terrorized over the course of a night by unseen horrors. The camera never quite gives away who (or what) the perpetrators are, and revealing the twist would be a sin. As with Raw, its atmosphere and overall creepiness won me over straightaway. The scariest part? Realizing that I've probably driven past a shot like the final scene countless times and not thought twice about it. If you're willing to read subtitles, both of these should make you shiver and scream more than The Conjuring 2 on HBO Go could ever hope to.

Mobile Suit Gundam The 08th MS Team


David Lumb

David Lumb
Contributing Editor

I'd heard that a lot of anime had left Hulu, but I scanned their selection anyway looking for classic shows I'd missed, like the original Mobile Suit Gundam. They don't have that -- but they did have a series I didn't finish the first time it aired on Toonami, the 1996 classic Gundam side story The 08th MS Team. Unlike the franchise's other show released the year before, the massively successful Gundam Wing, 08th ditches the brand's typical pretty-boys-in-unbeatable-robots for a grounded and sobering story about the people who get caught up in wars -- desperate soldiers, civilians and guerrillas alike. It's dirty, honest, utterly humane and gorgeously animated.

It's also a little preachy and melodramatic, and it shows its age with odd sexist moments. While it's still the Thin Red Line of the Gundam universe, I remember it far more fondly from when my 14-year-old self grazed the series on its first American airing. There's something sad in seeing an old favorite for the flawed media it always was. Much like Waypoint's Rob Zacny, I've grown up and seen a lot since I first caught the show as a starry-eyed teen. I still think The 08th MS Team is a wonderful little 12-episode miniseries with a big heart, but I won't revere it so highly -- and will think a little harder about who I recommend it to.

Feast of Fiction / Binging with Babish


Kris Naudus

Kris Naudus
Senior Editor, Database

Back in March, I came home from a trip only to discover that my oven didn't work. The cooking gas in my building had been shut off due to a leak. My building management seemed to be on it, so I made do with a combination of microwavables, toaster oven and Seamless. Unfortunately, weeks and months went by, calls to the city were made and permits were issued, but, even as I write this in October, gas still has not been restored to my building. My landlords eventually threw their collective hands in the air and began installing electric ranges in every apartment, so a few weeks ago I was finally able to cook for myself again.

I am so jazzed to be able to make food. Hot food! Scrambled eggs! Steak! Cookies! I started reading food blogs and cookbooks, and shopping to refill my pantry. I'm halfway through Kenji Alt-Lopez's The Food Lab, a huge 900-page hardcover that talks about the science of how food cooks. On the lighter side, I've also been reading food-themed comics like Delicious in Dungeon and Food Wars. And the latter title (which is also an anime) ended up sucking me into a YouTube hole of food videos that I've been obsessed with ever since.

You see, the very first chapter of Food Wars features the "Gotcha" Pork Roast, a bacon-wrapped potato loaf that hero Soma Yukihira makes to save his family restaurant. It looks pretty tasty, so I searched for recipes and pics online and stumbled onto Jimmy Wong and Ashley Adams' Feast of Fiction, a series that demonstrates how to make various foods seen in cartoons, video games and comics. If you ever wanted to taste Steven Universe's beloved Cookie Cat ice cream sandwiches or Kirby's super-spicy curry, there's an episode for you. One thing I really enjoy is how they also incorporate crafts into it, showing how to make paper wrappers for your Reptar chocolate bars or genuine-looking Ecto Cooler Hi-C boxes.

I've been marathoning through the episodes, which the YouTube algorithms have definitely picked up on at this point, throwing food show after food show into my suggestions. One that caught my eye was Binging with Babish. Where Feast of Fiction mostly sticks to the realm of kids' cartoons, anime and video games, Binging with Babish is a little more mainstream, covering foods from popular media like Mad Men, Seinfeld and House of Cards. Still, there's a bit of overlap -- both Babish and Feast have done their own takes on the Ultimeatum from Regular Show and Krabby Patties from SpongeBob SquarePants. But the recipes are different, and I watch the shows for the personalities. Feast of Fiction is pretty silly (and there's a cute dog), while Binging with Babish is a little more subdued. Not that Babish can't be ridiculous as well -- the Moist Maker is one of the most ridiculously complicated sandwiches I have ever seen, basically asking you to cook an entire Thanksgiving dinner.

Sadly, I still haven't done a lot of actual cooking since getting my stove back. I'm having too much fun watching other people do it instead, with the added bonus that I don't have to clean up the mess.

"IRL" is a recurring column in which the Engadget staff run down what they're buying, using, playing and streaming.

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