Home / Software & Service News / SuperData: Hearthstone trumps all comers in card market that will hit $1.4 billion in 2017

SuperData: Hearthstone trumps all comers in card market that will hit $1.4 billion in 2017

What have I done.


What’s in the cards for 2017? Lots of money.

Research firm SuperData has released a new report on the digital card games market, which it expects to earn $1.4 billion in 2017. Blizzard’s behemoth Hearthstone, which is available for PC, iOS, and Android, leads the field.

For 2016, Hearthstone was in first among all digital card games with $394.6 million earned in revenue. That was almost four times as much as the $100.1 million earned by Shadowverse, which ranked at No. 2. Still, that’s a great result for Shadowverse, which came out last June for iOS and Android and in October for PC.

Hearthstone, meanwhile, has been running hot since its release in 2014. Blizzard supports the digital card game with a new expansion about every four months. According to SuperData, Hearthstone earns at least $25 million a month, but that number has gone as high as $40 million. That includes last December, which saw the launch of the Mean Streets of Gadgetzan expansion. Hearthstone has a player base of 20 million, and many of them spend money buying packs of cards in the free-to-play game. Hearthstone’s success has changed the digital card game market.

“Before Hearthstone exploded onto the scene, the digital CCGs (collectible card games) landscape was largely divided between simple CCGs on smartphone and highly complex titles on PC/Mac that closely resembled tabletop games,” SuperData research manager Carter Rogers notes in the report. “Hearthstone changed player expectations. Users now expect deep gameplay in mobile titles and want the ability to share the same account and cards across multiple devices.”

Shadowverse is only behind Hearthstone.

Above: Shadowverse is only behind Hearthstone.

Image Credit: Business Insider

After those two, the numbers become less explosive. WWE SuperCard is at No. 3 with $23.9 million. Unlike Hearthstone and Shadowverse, which are available on PC, SuperCard is only a mobile game. So is Yu-Gi-Oh! Duel Links, which didn’t even come out in the U.S. or Europe until this month. It was available in Japan starting last November, but still earned the No. 4 spot in 2016 with $23.9 million. After that was Magic: The Gathering Online, which is only available for PC, at No. 5 with $20.6 million.

So, while Hearthstone has a strong lead, newcomers Shadowverse and Yu-Gi-Oh! Duel Links are in a position to have strong years in 2017.

SuperData also noted that 7.6 percent of digital card game players in the U.S. buy in-game content, a higher percentage seen in other markets. Many digital card games, including Hearthstone, are free-to-play, and buying digital packs is usually the fastest way to get new cards.

Also, 86 percent of digital card game players watch videos online videos of other people playing digital card games. This includes influences who broadcast and upload their play sessions on sites like Twitch and YouTube as well as esports tournaments. Many watch as a way to learn new strategies.

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The fall TV heavyweights are back, and this week that includes AMC's The Walking Dead, returning for season number eight. Sports fans can get ready for NBA action, while gamers can finally get a fresh taste of Gran Turismo. South Park's long-awaited game is finally arriving as well, while Spider-Man Homecoming tops the 4K Blu-ray list and Netflix premieres season two of Miranda Sings' Haters Back Off. Look after the break to check out each day's highlights, including trailers and let us know what you think (or what we missed).

Blu-ray & Games & Streaming

  • Annabelle Creation (VOD)
  • The Dark Tower (VOD)
  • Spider-Man: Homecoming (4K, 3D)
  • Girls Trip
  • Samurai Jack: The Complete Series
  • Serenity (4K)
  • Twin Peaks: Fire Walk With Me
  • Apollo 13 (4K)
  • Barry Lyndon
  • American Gods (S1)
  • Stranger Things (S1)
  • Gran Turismo Sport (PS4)
  • The Jackbox Party Pack 4 (PS4, Xbox One, PC, Switch)
  • Life is Strange: Before the Storm - Episode 2 (PS4, PC, Switch)
  • Let's Sing 2018 (PS4, Wii)
  • South Park: The Fractured But Whole (Xbox One, PS4)
  • Elex (Xbox One, PS4)
  • Dungeons 3 (Xbox One, PS4)
  • Megaton Rainfall (PS VR)
  • Rogue Troper Redux (PS4, Xbox One)
  • WWE 2K18 (Xbox One, PS4)

Monday

  • Colts/Titans, ESPN, 8:15 PM
  • Lucifer, Fox, 8 PM
  • The Big Bang Theory, CBS, 8 PM
  • The Voice, NBC, 8 PM
  • 9jkl, CBS, 8:30 PM
  • Dancing with the Stars, ABC, 8 PM
  • WWE Raw, USA, 8 PM
  • Supergirl, CW, 8 PM
  • 3 Hikers, Starz, 9 PM
  • Valor, CW, 9 PM
  • The Gifted, Fox, 9 PM
  • Kevin Can Wait, CBS, 9 PM
  • Me, Myself & I, CBS, 9:30 PM
  • Scorpion, CBS, 10 PM
  • The Brave, NBC, 10 PM
  • The Good Doctor, ABC, 10 PM
  • Desus & Mero, Viceland, 11 PM

Tuesday

  • The Mindy Project, Hulu, 3 AM
  • Patton Oswalt: Annihilation, Netflix, 3 AM
  • Slasher (S2), Netflix 3 AM
  • Celtics/Cavaliers, TNT, 8 PM
  • Rockets/Warriors, TNT, 10:30 PM
  • The Flash, CW, 8 PM
  • Finding Your Roots, PBS, 8 PM
  • The Voice, NBC, 8 PM
  • Lethal Weapon, Fox, 8 PM
  • NCIS, CBS, 8 PM
  • WWE Smackdown, USA, 8 PM
  • The Middle, ABC, 8 PM
  • Fresh Off the Boat, ABC, 8:30 PM
  • DC's Legends of Tomorrow, CW, 9 PM
  • Black-ish, ABC, 9 PM
  • Bull, CBS, 9 PM
  • The Mick, Fox, 9 PM
  • This is Us, NBC, 9 PM
  • Inside the NFL, Showtime, 9 PM
  • Fantomworks, Velocity, 9 PM
  • The Mayor, ABC, 9:30 PM
  • Brooklyn Nine-nine, Fox, 9:30 PM
  • The Mane Event (series premiere), BET, 10 PM
  • Undercover High, A&E, 10 PM
  • Cyberwar, Viceland, 10 PM
  • Kevin (Probably) Saves the World, ABC, 10 PM
  • Law & Order: True Crime, NBC, 10 PM
  • NCIS: NO, CBS, 10 PM
  • American Horror Story, FX, 10 PM
  • The Challenge, MTV, 10 PM
  • Tosh.0, Comedy Central, 10 PM
  • Weediquette (season premiere), Viceland, 10:30 PM
  • 90s House, MTV, 11 PM
  • Desus & Mero, Viceland, 11 PM

Wednesday

  • Chance, Hulu, 3 AM
  • Freakish (season premiere), Hulu, 3 AM
  • 76ers/Wizards, ESPN, 7 PM
  • The Blacklist, NBC, 8 PM
  • Empire, Fox, 8 PM
  • The Goldbergs, ABC, 8 PM
  • Survivor, CBS, 8 PM
  • Lucha Underground (season finale), El Rey, 8 PM
  • Riverdale, CW, 8 PM
  • Speechless, ABC, 8:30 PM
  • Dynasty, CW, 9 PM
  • Modern Family, ABC, 9 PM
  • Law & Order: SVU, NBC, 9 PM
  • Seal Team, CBS, 9 PM
  • Star, Fox, 9 PM
  • American Housewife, ABC, 9:30 PM
  • Timberwolves/Spurs, ESPN, 9:30 PM
  • Mr. Robot, USA, 10 PM
  • Shannara Chronicles, Spike TV, 10 PM
  • Criminal Minds, CBS, 10 PM
  • Chicago PD, NBC, 10 PM
  • Designated Survivor, ABC, 10 PM
  • Liar, Sundance, 10 PM
  • Are You the One, MTV, 10 PM
  • Channel Zero, Syfy, 10 PM
  • You're the Worst, FXX, 10 PM
  • Garage Squad, Velocity, 10 PM
  • South Park, Comedy Central, 10 PM
  • Broad City, Comedy Central, 10:30 PM
  • Rosehaven (season finale), Sundance, 11 PM
  • Desus & Mero, Viceland, 11 PM

Thursday

  • Bomb Scared, Netflix, 3 AM
  • I Love You America, Hulu, 3 AM
  • Grey's Anatomy, ABC, 8 PM
  • Superstore, NBC, 8 PM
  • Gotham, Fox, 8 PM
  • Supernatural, CW, 8 PM
  • Chiefs/Raiders, CBS, 8:30 PM
  • The Good Place, NBC, 8:30 PM
  • The Eleven (series premiere), A&E, 9 PM
  • Arrow, CW, 9 PM
  • Scandal, ABC, 9 PM
  • Van Helsing, Syfy, 9 PM
  • The Orville, Fox, 9 PM
  • Will & Grace, NBC, 9 PM
  • Great News, NBC, 9:30 PM
  • The Walking Dead: Behind the Dead, AMC, 10 PM
  • Chicago Fire, NBC, 10 PM
  • Better Things, FX, 10 PM
  • The Mist, Spike TV, 10 PM
  • Bong Appetit, Viceland, 10:30 PM
  • The Rundown with Robin Thede, BET, 11 PM
  • The Timeline, NFL Network, 11 PM
  • Desus & Mero, Viceland, 11 PM

Friday

  • Haters Back Off (S2), Netflix, 3 AM
  • Wheelman, Netflix, 3 AM
  • The Day I Met El Chapo (Episodes 1 - 3), Netflix, 3 AM
  • Red Oaks (S3), Amazon Prime, 3 AM
  • Crazy Ex-Girlfriend, CW, 8 PM
  • Macgyver, CBS, 8 PM
  • Once Upon a Time, ABC, 8 PM
  • Tackle My Ride, NFL Network, 8 PM
  • Jane the Virgin, CW, 9 PM
  • Marvel's Inhumans, ABC, 9 PM
  • Active Shooter, Showtime, 9 PM
  • Z Nation, Syfy, 9 PM
  • The Exorcist, Fox, 9 PM
  • A Football Life: Sam Mills, NFL Network, 9 PM
  • Tough Guys, Showtime, 9 PM
  • Superstition (series premiere), Syfy, 10 PM
  • The Walking Dead: Walker World, AMC, 10 PM
  • Mike Judge Presents: Tales from the Tour Bus, Cinemax, 10 PM
  • Superstition, Syfy, 10 PM
  • Tracey Ullman's Show (season premiere), HBO, 11 PM
  • Comedy Central Stand-Up Presents, Comedy Central, 12 AM

Saturday

  • Too Funny to Fail, Hulu, 3 AM
  • Dirk Gently's Holistic Detective Agency, BBC America, 9 PM
  • The Walking Dead: The Journey So Far, AMC, 9 PM

Sunday

  • The Toy Box, ABC, 7 PM
  • Outlander, Starz, 8 PM
  • Shark Tank, ABC, 8 PM
  • The Simpsons, Fox, 8 PM
  • Falcons/Patriots, NBC 8:20 PM
  • Star Trek: Discovery, CBS All Access, 8:30 PM
  • Ghosted, Fox, 8:30 PM
  • Wisdom of the Crowd, CBS, 8 PM
  • Outlander, Starz, 8 PM
  • The Walking Dead (season premiere), AMC, 9 PM
  • Family Guy, Fox, 9 PM
  • Anthony Bourdain: Parts Unknown, CNN, 9 PM
  • Poldark, PBS, 9 PM
  • Ray Donovan, Showtime, 9 PM
  • The Deuce, HBO, 9 PM
  • The Last Man on Earth, Fox, 9:30 PM
  • NCIS: LA, CBS, 9 PM
  • Talking Dead (Season premiere), AMC, 10 PM
  • Good Behavior, TNT, 10 PM
  • Madam Secretary, CBS, 10 PM
  • Curb Your Enthusiasm, HBO, 10 PM
  • Ten Days in the Valley, ABC, 10 PM
  • This is Life with Lisa Ling, CNN, 10 PM
  • Unsung Hollywood, TV One, 10 PM
  • Vice Principals, HBO, 10:30 PM

[All times listed are in ET]

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