Shopify’s 400,000 merchants are now able to use its Kit bot for free to do things like make Facebook ads, email customers, or start marketing campaigns with a basic, conversational way. Prior to Kit being incorporated for free into the Shopify experience, merchants were asked to pay $10 a month or $25 a month for the service.
Merchants can speak with the bot through Facebook Messenger, SMS, or Telegram Messenger.
Shopify acquired Kit in 2016 a day before the launch of the Messenger Platform at F8. Back then, Kit was only made to create Facebook ads.
“A lot of the skills we have currently are going through big refreshes,” Kit CEO Michael Perry told VentureBeat. “We’re trying to find new ways to help them maintain their store and set things up as well so lots of skills both being improved upon and new ones being developed between now and the end of the year.
Businesses like Shopify have made bots available both to their merchant communities and customers.
Alibaba launched a bot recently for its merchants to handle business, while Ebay’s Shopbot helps customers search for and price items.