You still probably got Shazam pegged as the app to launch when you want to ID a song. And it still does that, expect it now also comes with a bunch of extra features. The latest addition to its offerings? Videos, thanks to its partnership with music video platform Vadio. Now, when you ID a song, a curated music video channel will pop up that you can play within the application itself. It’s not clear at this point whether you’ll get something relevant to the song you Shazamed or something completely random.
Vadio assembles channels in different ways, so expect some to be on point and others to be more of a mixed bag. The platform employs human editors to create curated streams, but it also uses an algorithm that automatically generates them based on the latest trends. Plus, it allows brands to create their own.
Fabio Santini, the company’s Chief Product Officer, said in a statement:
“We continually look for new ways to expand the ways in which our users can discover music. We want to give fans a great reason to spend more time with Shazam by giving them access to a rich and immersive music video experience. In turn, this creates new revenue opportunities for artists and, moreover, powerful ways of gaining exposure for brands.”
Since the new feature will be available everywhere the app is active, you can test it out to see if it’s worth exploring or if it’s just another thing to ignore. Users in India, Vietnam, Indonesia, the Philippines, Nigeria and Venezuela who couldn’t care less about Shazam’s extra offerings, however, can always download its new stripped-down version for Android.