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Russia’s top 10 websites include Facebook, Google, Instagram, and YouTube

Russia's top 10 websites include Facebook, Google, Instagram, and Youtube


As we all know, a new craze can have an impact on users’ online activity but for the most part our modern day Internet users spend a good portion of their time accessing their email, using search engines, and browsing social media. Russian users spend their time online like most others on the web.

Russia’s top 10 websites 2016 ranked by SimilarWeb tell us how Russians are spending their time online. Russia’s top 10 websites of 2016 consist of four social networking sites, three search engines, email, video entertainment, and classifieds.  As opposed to some other markets, domestic sites dominate Russia but international websites still play a major role in the RuNet ecosystem.  This blog walks through the top sites, defining the domestic sites and elaborating on some of the Russian uses of internationally well known sites.

  • Vkontakte (VK), Russia’s local social media site,  is at the top of the list, making it the most popular website in Russia. This is no surprise with the increasing popularity of social media, not only in Russia but all over the world. Beyond staying connected with friends and family, VK offers entertainment services as well. Users are able to create playlists of videos and music.
  • Yandex, Russia’s leading search engine offering users lots of other services, is also at the top of the list as the second most popular website in Russia. Yandex is constantly a Russian favorite because it is built on Russian language and algorithms, giving Russians extremely relevant search results. Yandex.ru is a definite go-to for any Russian Internet user because if they aren’t entering a search query, they are checking their email, ordering tickets, shopping on Yandex.Market, among many other activities.
  • Odnoklassniki (OK) is the third most popular website in Russia. Similar to Vkontakte, it is a local social media site. Odnoklassniki offers the same social networking functions as VK and Facebook, allowing you to connect and share with friends. While the site is very popular in Russia, it has a reputation for attracting an older crowd, compared to its Russian social media rival, Vkontakte, which reaches a younger audience. According to eMarketer, the majority of Odnoklassniki users are over the age of 35. While the majority of VK users are between the ages of 18 to 24.
  • Mail.ru, which is very similar to Yahoo or AOL, ranks fourth on the list of Russia’s top 10 websites 2016. Mail.ru provides a mailing service, as well as providing search, news, and weather for its users. It is part of the Mail.ru Group, a key player on the Russian Internet scene.
  • YouTube is high on the list, coming in 5th place.  There is a local version of Youtube called RuTube that is also used to share videos on other social media platforms.
  • Avito.ru, which in many ways is  basically a Russian equivalent to Craigslist, is next on the list. Avito splits the country by the European and Eastern divisions. There are listings on anything from cars, property, jobs, to services. Last year, Naspers spent no less than $1.2 billion to buy a controlling stake in the company.
  • Instagram comes in 9th place on the list, as a popular website to visit in addition to the mobile application.
  • Facebook caps off the list of top websites in Russia. In contrast with most other countries, Facebook does not have a strong presence in Russia, lagging far behind local social networks Vkontakte and Odnoklassniki. Russia has the lowest percentage of Internet users using Facebook among all the countries tracked by SimilarWeb. Just 13.7% ar using Facebook on their phone this year.

The ranking has not seen a large shift since last year. Russian websites are still at the top of the list, while popular western sites such as YouTube, Facebook, and Google are less popular in Russia in comparison with other countries.

This analysis first appeared in Russian Search Marketing. The present version includes additional elements from East-West Digital News.This post first appeared on East-West Digital News.

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What we’re watching: ‘Raw’ and ‘Feast of Fiction’

Welcome back to Video IRL, where several of our editors talk about what they've been watching in their spare time. This month we're kicking things off with some seasonally-appropriate horror fare, that you can catch right away on Netflix or Amazon Prime. Then it's time for a Gundam throwback before Kris Naudus points out a couple of YouTube food channels perfect for binge eating or binge watching.

Them / Raw


Timothy J. Seppala

Timothy J. Seppala
Associate Editor

To get into the Halloween spirit, I've been watching at least one horror movie a day since the end of September -- the lower the budget, the better. Problem is, so many of the American low-budget or indie horror offerings on Amazon and Netflix are crappy Paranormal Activity clones, cheap-thrill gore-fests or uninspired found-footage "documentaries." Whether it's by design or coincidence, I've found that French horror movies have held my attention the most lately. Specifically, 2016's Raw, as well as Them, from ten years prior. They're more psychological thrillers than straight-up horror, but that didn't stop me from being more on edge while watching them one afternoon than I was during A Haunting in Saginaw, Michigan, late at night. Both start with a car crash, but they couldn't finish any more differently.

Raw, recently added to Netflix, tells the tale of a vegetarian girl in her first week at a prestigious veterinary school. During a hazing ritual, she's forced to eat a raw rabbit kidney. She immediately gets sick, throws up and wakes herself up that night scratching a full-body rash to near bleeding. This bout with food poisoning is just the beginning, though, and soon protagonist Justine finds out she has a taste for forbidden fruit. As the remaining 70-ish minutes unfolded, I lost track of how many times I clasped my hands over my mouth, agape in shock, to stifle my shouts of "OHMYGODWHATTHEFUCKISEVENHAPPENING?!"

But French director Julia Ducournau balances every body-horror scene either with something pedestrian twisted into being unsettling (like a horse on a treadmill) or with something that makes you ask how far Justine can go before someone confronts her about her new diet. And those questions keep coming right until the credits roll. I can't say I enjoyed watching Raw, but it was a hell of a ride.

The same goes for Them, currently streaming on Amazon Prime. Its focus is narrow, centering on a young couple living in a cavernous farmhouse, terrorized over the course of a night by unseen horrors. The camera never quite gives away who (or what) the perpetrators are, and revealing the twist would be a sin. As with Raw, its atmosphere and overall creepiness won me over straightaway. The scariest part? Realizing that I've probably driven past a shot like the final scene countless times and not thought twice about it. If you're willing to read subtitles, both of these should make you shiver and scream more than The Conjuring 2 on HBO Go could ever hope to.

Mobile Suit Gundam The 08th MS Team


David Lumb

David Lumb
Contributing Editor

I'd heard that a lot of anime had left Hulu, but I scanned their selection anyway looking for classic shows I'd missed, like the original Mobile Suit Gundam. They don't have that -- but they did have a series I didn't finish the first time it aired on Toonami, the 1996 classic Gundam side story The 08th MS Team. Unlike the franchise's other show released the year before, the massively successful Gundam Wing, 08th ditches the brand's typical pretty-boys-in-unbeatable-robots for a grounded and sobering story about the people who get caught up in wars -- desperate soldiers, civilians and guerrillas alike. It's dirty, honest, utterly humane and gorgeously animated.

It's also a little preachy and melodramatic, and it shows its age with odd sexist moments. While it's still the Thin Red Line of the Gundam universe, I remember it far more fondly from when my 14-year-old self grazed the series on its first American airing. There's something sad in seeing an old favorite for the flawed media it always was. Much like Waypoint's Rob Zacny, I've grown up and seen a lot since I first caught the show as a starry-eyed teen. I still think The 08th MS Team is a wonderful little 12-episode miniseries with a big heart, but I won't revere it so highly -- and will think a little harder about who I recommend it to.

Feast of Fiction / Binging with Babish


Kris Naudus

Kris Naudus
Senior Editor, Database

Back in March, I came home from a trip only to discover that my oven didn't work. The cooking gas in my building had been shut off due to a leak. My building management seemed to be on it, so I made do with a combination of microwavables, toaster oven and Seamless. Unfortunately, weeks and months went by, calls to the city were made and permits were issued, but, even as I write this in October, gas still has not been restored to my building. My landlords eventually threw their collective hands in the air and began installing electric ranges in every apartment, so a few weeks ago I was finally able to cook for myself again.

I am so jazzed to be able to make food. Hot food! Scrambled eggs! Steak! Cookies! I started reading food blogs and cookbooks, and shopping to refill my pantry. I'm halfway through Kenji Alt-Lopez's The Food Lab, a huge 900-page hardcover that talks about the science of how food cooks. On the lighter side, I've also been reading food-themed comics like Delicious in Dungeon and Food Wars. And the latter title (which is also an anime) ended up sucking me into a YouTube hole of food videos that I've been obsessed with ever since.

You see, the very first chapter of Food Wars features the "Gotcha" Pork Roast, a bacon-wrapped potato loaf that hero Soma Yukihira makes to save his family restaurant. It looks pretty tasty, so I searched for recipes and pics online and stumbled onto Jimmy Wong and Ashley Adams' Feast of Fiction, a series that demonstrates how to make various foods seen in cartoons, video games and comics. If you ever wanted to taste Steven Universe's beloved Cookie Cat ice cream sandwiches or Kirby's super-spicy curry, there's an episode for you. One thing I really enjoy is how they also incorporate crafts into it, showing how to make paper wrappers for your Reptar chocolate bars or genuine-looking Ecto Cooler Hi-C boxes.

I've been marathoning through the episodes, which the YouTube algorithms have definitely picked up on at this point, throwing food show after food show into my suggestions. One that caught my eye was Binging with Babish. Where Feast of Fiction mostly sticks to the realm of kids' cartoons, anime and video games, Binging with Babish is a little more mainstream, covering foods from popular media like Mad Men, Seinfeld and House of Cards. Still, there's a bit of overlap -- both Babish and Feast have done their own takes on the Ultimeatum from Regular Show and Krabby Patties from SpongeBob SquarePants. But the recipes are different, and I watch the shows for the personalities. Feast of Fiction is pretty silly (and there's a cute dog), while Binging with Babish is a little more subdued. Not that Babish can't be ridiculous as well -- the Moist Maker is one of the most ridiculously complicated sandwiches I have ever seen, basically asking you to cook an entire Thanksgiving dinner.

Sadly, I still haven't done a lot of actual cooking since getting my stove back. I'm having too much fun watching other people do it instead, with the added bonus that I don't have to clean up the mess.

"IRL" is a recurring column in which the Engadget staff run down what they're buying, using, playing and streaming.

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