The Apple Watch is flopping big time, according to the latest report from market research and analysis firm IDC.
The firm’s latest findings indicate Apple Watch sales were down 55 percent in Q2 of this year compared to the same period last year, when the smartwatch launched.
Meanwhile, smartwatch sales from competing companies like Samsung and Lenovo grew by 51 percent and 75 percent, respectively, during the same Q2 2015 to Q2 2016 year period.
Though the report paints a dire picture for the Apple Watch, Apple still owns the lion’s share of the smartwatch market, with 47 percent. Samsung is in second place with 16 percent and Lenovo in third place with 9 percent market share. Read more…