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Remember $700,000 ads? Now Snapchat wants small business ad dollars

When Snapchat started selling ads, the app demanded upwards of $700,000 a spot — not Super Bowl prices, but still a hell of a lot of money. Over the years things changed: Snapchat users got used to ads, and Snapchat owner Snap started selling more ad spots at lower rates.

And the changes continue — they’re a tad boring but stick with us — today Snap said it’s going to let businesses buy ads at any price (sort of like Adsense), and soon the company will release a publisher tool for creating ads within the app (apparently it takes just two minutes). Snap is also training more ad agencies to sell its inventory to larger companies.

For users, there are two ways to take the news.

  • Good: Snapchat won’t become Twitter or shut down if it can figure out how to keep growing its ad revenue, even if some of your friends prefer Instagram.
  • Bad: Ads on Snapchat could show up more often and look way worse if the company’s new tool (coming in July) winds up being popular but churns out horrible, dumb, ugly ads. Good luck Snap!

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About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

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Samsung’s phone-as-desktop concept now runs Linux

Samsung's DeX is a clever way to turn your phone into a desktop computer. However, there's one overriding problem: you probably don't have a good reason to use it instead of a PC. And Samsung is trying to fix that. It's unveiling Linux on Galaxy, an app-based offering that (surprise) lets you run Linux distributions on your phone. Ostensibly, it's aimed at developers who want to bring their work environment with them wherever they go. You could dock at a remote office knowing that your setup will be the same as usual.

It's not quite the same as your typical Ubuntu or Debian install. Linux on Galaxy launches through an app, and it's using the same kernel as Android itself in order to maintain performance. And it almost goes without saying that you'll really want a DeX setup, since most Linux apps are expecting a large screen, mouse and keyboard.

As it stands, you'll have to be patient. Linux on Galaxy isn't available right now -- you can sign up for alerts, but it's not ready for public consumption. Even so, this is good evidence that Samsung thinks of DeX as considerably more than a novelty feature. It may be a long, long while (if ever) before many people are using their phones as desktops, but Samsung is willing to gradually build up its ecosystem and eventually give you an incentive to take a second look.

Source: Samsung, Linux on Galaxy