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Remember $700,000 ads? Now Snapchat wants small business ad dollars



When Snapchat started selling ads, the app demanded upwards of $700,000 a spot — not Super Bowl prices, but still a hell of a lot of money. Over the years things changed: Snapchat users got used to ads, and Snapchat owner Snap started selling more ad spots at lower rates.

And the changes continue — they’re a tad boring but stick with us — today Snap said it’s going to let businesses buy ads at any price (sort of like Adsense), and soon the company will release a publisher tool for creating ads within the app (apparently it takes just two minutes). Snap is also training more ad agencies to sell its inventory to larger companies.

For users, there are two ways to take the news.

  • Good: Snapchat won’t become Twitter or shut down if it can figure out how to keep growing its ad revenue, even if some of your friends prefer Instagram.
  • Bad: Ads on Snapchat could show up more often and look way worse if the company’s new tool (coming in July) winds up being popular but churns out horrible, dumb, ugly ads. Good luck Snap!

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About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

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Google drops Instant Search to unify mobile and desktop queries

Google drops Instant Search to unify mobile and desktop queries

Google introduced the by-now familiar Instant Search back in 2010. The idea was to make searching faster by updating the results of your search in real time while you typed. Now the company is dropping the feature, according to SearchEngineLand, to bring it more in line with mobile search. The change is effective today.

More than half of all Google searches happen on mobile, so it makes sense that Google would want to unify the way results are displayed across all devices. While you'll still be able to see search suggestions, the results below won't update until you click on Enter or a result, says SearchEngineLand.

"We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices," a Google spokesperson told Engadget in an email. "Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices."

Source: SearchEngineLand

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