Home / Software & Service News / “Mr. Robot” season 2 premiere debuted on Twitter and Facebook, but only for a short time

“Mr. Robot” season 2 premiere debuted on Twitter and Facebook, but only for a short time

MR. ROBOT -- Pictured: (l-r) Rami Malek as Elliot Alderson, Christian Slater as Mr. Robot -- (Photo by: Peter Kramer/USA Network)

In a special treat for fans of the award-winning show “Mr. Robot,” USA Networks leaked the first episode of its second season online, but only for a limited time. The cable network posted not just a trailer or teaser, but the entire show on Facebook and Twitter. The fun only lasted until 10:20 p.m. Eastern, but the official premiere will be on July 13.

Anticipation has been building up for the show following its exciting season finale last year — what would happen to its protagonist Elliot? In an effort to further tie its hacker culture with the current state of technological affairs, in the days preceding the season premiere, “Mr. Robot’s” marketing team has been hosting sessions using Facebook Live and taking advantage of other social accounts, including Twitter, Snapchat, and YouTube.

This isn’t the first time that the show has debuted its premiere episode early. Its inaugural show aired on the internet hours before debuting on TV. Even then, the showrunners had established a digital plan to promote it wherever people consumed video, including YouTube, iTunes, Amazon Instant Video, Google Play, Vudu, Xbox Video, Twitch, and many others.

Since its debut, the show has won numerous awards, including multiple Golden Globes, a Peabody Award, Critics’ Choice Television Award, and even marketed itself to geeks, nerds, and technology aficionados at last year’s South by Southwest Interactive festival, featuring stars Rami Malek, Christian Slater, and a recreation of the giant ferris wheel from the series.

USA Networks has since pulled its tweet advertising the first season, but if you missed it, you can watch it on July 13. And if that’s not enough for you, the show has its own emoji keyboard you can download for iOS and Android devices.

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