Want to know how typical brands make smartphones for millennials? They build a phone that’s good for everyone, and then tell millennials to buy it. That’s it. Nothing special.
But the major flaw in that philosophy is that it ignores the one thing that millennials hold most dear: Individuality.
Millennials don’t want some one-size-fits-all, good-enough-for-anyone kind of phone. Instead, they want something that represents who they are and fits their lifestyle.
Making a phone for the digital generation isn’t about hyping-up random improvements that anyone would love — it’s about listening to what millennials actually want, paying attention to the role their phones play in their lives and delivering tailored features that create real value. Read more…