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Masters of mobile data: Harnessing mobile to drive omnichannel success (VB Live)


Mobile now is a pivotal part of the omnichannel customer experience. Join the VP of Media & Acquisition at Dollar Shave Club to learn how how they’ve used mobile — and mobile data — to strengthen customer experience and conversion across all channels.

Register here for free.

By definition, omnichannel means breaking down the barriers between different channels.There’s no such thing as a smartphone user. There’s also no such thing as a tablet user or a web user. All three different types of users are one and the same; they’re merely hopping from one experience to another to get the job done depending on their current need state.

As the statistics from Google Research showed, 90 percent of Americans use multiple screens sequentially to accomplish a task over time, and 98 percent move between devices that same day. If your omnichannel strategy isn’t taking into account all of these consumers, then it’s not an omnichannel strategy.

The challenge, however, is that many organizations are relying on distinct indicators for measuring performance, such as point-of-sale data, or web conversion and ignoring the progression of the customer journey across channels — which includes mobile significantly. But how do you break down not only mobile’s role in driving engagement and conversions, and how do you leverage it to the fullest when it impacts other channels?

How should companies view mobile apps in comparison to the mobile web? What role should mobile play in the wider customer journey? What tactics are critical to have in your toolkit that will maximize the potential of mobile?

In part two of our five-part Masters of Mobile Data series, Brian Kim, VP of Media & Acquisition at Dollar Shave Club, will review his successes and failures in establishing a winning omnichannel experience for consumers. With Dollar Shave Club valued last year at $630 million, certainly Kim has had a lot more successes, which he will be glad to share.

To bring together your online channels seamlessly, and dig into the many specifics of how mobile drives the omnichannel customer journey, join Kim and VB analyst Wendy Schuchart for this VB Live event.

Don’t miss out!

Register here for free.

In this VB Live event, you’ll learn:

  • How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
  • How omnichannel marketers integrate user preferences and profile information across multiple sources
  • Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
  • Techniques for leveraging user-knowledge to personalize messages across channels


  • Brian Kim, VP of Media & Acquisition, Dollar Shave Club
  • Wendy Schuchart, Analyst, VentureBeat
  • Rachael Brownell, Moderator, VentureBeat


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About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

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Existing EV batteries could be recharged five times faster

Lithium-ion batteries have massively improved in the last half-decade, but there are still issues. The biggest, especially for EVs, is that charging takes too long to make them as useful as regular cars for highway driving. Researchers from the University of Warwick (WMG) have discovered that we may not need to be so patient, though. They developed a new type of sensor that measures internal battery temperatures and discovered that we can probably recharge them up to five times quicker without overheating problems.

Overcharging a lithium-ion battery anode can lead to lithium buildup, which can break through a battery's separator, create a short-circuit and cause catastrophic failure. That can cause the electrolyte to emit gases and literally blow up the battery, so manufacturers impose strict charging power limits to prevent it.

Those limits are based on hard-to-measure internal temperatures, however, which is where the WMG probe comes in. It's a fiber optic sensor, protected by a chemical layer that can be directly inserted into a lithium-ion cell to give highly precise thermal measurements without affecting its performance.

The team tested the sensor on standard 18650 li-ion cells, used in Tesla's Model S and X, among other EVs. They discovered that they can be charged five times faster than previously thought without damage. Such speeds would reduce battery life, but if used judiciously, the impact would be minimized, said lead researcher Dr. Tazdin Amietszajew.

Faster charging as always comes at the expense of overall battery life but many consumers would welcome the ability to charge a vehicle battery quickly when short journey times are required and then to switch to standard charge periods at other times.

There's still some work to do. While the research showed the li-ion cells can support higher temperatures, EVs and charging systems would have to have "precisely tuned profiles/limits" to prevent problems. It's also not clear how battery makers would install the sensors in the cells.

Nevertheless, it shows a lot of promise for much faster charging speeds in the near future. Even if battery capacities stayed the same, charging in 5 minutes instead of 25 could flip a lot of drivers over to the green side.

Via: Clean Technica

Source: University of Warwick