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MashTalk: Did Burger King cross the line with its Google Home stunt?

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“Okay Google, what is the Whopper burger?”

Burger King decided to run a 15-second TV ad that posed that question, which would then remotely trigger peoples’ Google Homes to read out loud an edited Wikipedia entry describing what’s inside of a Whopper.

Needless to say, Google Home users were pissed at the invasiveness of the marketing stunt, and Google moved quickly to block the phrase. But did Burger King really screw up big time and cross the line, or should we expect more brands to start “hijacking” our smart speakers (3:04)

Tech Editor Pete Pachal, Chief Correspondent Lance Ulanoff, Senior Tech Correspondent Raymond Wong, and Assistant Tech Editor Louise Matsakis discuss the topic on this week’s MashTalk podcast. Read more…

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About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

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