Lyft is looking to gain further favor with its 315,000 drivers. The on-demand ride company has created an “appreciation day” as a means of saying thank you to its safest and best drivers. Lyft said it will match passenger tips for each driver, up to $20 for the day, with a maximum match amount per tip of $5. This is the first time the company has ever done something like this.
Although it sounds nice, the reality is that drivers will only receive extra tips when passengers contribute. The creation of this “day” is likely designed to encourage more tip-giving to boost the amount that it says drivers can earn through Lyft.
“By treating people better and fostering a community that values respect and friendliness, we’ve attracted the best rideshare drivers who provide incredible hospitality for their passengers,” stated company president John Zimmer.
To date, Lyft claims that more than $100 million in tips has been received by drivers. What’s more, $750 million has been taken out through its Express Pay option, which launched a year ago. The financial incentives are part of a larger package the company has put together for drivers, joining with not only discounts at Shell gas stations, but deals with Hertz, in which drivers can rent a car to use on the service.
So, for the next 24 hours, after every Lyft ride you take, think about whether the driver deserves a tip and, if you do give one, know that it will be matched by the company. The tip-matching goes from 1 a.m. Pacific on December 14 until 12:59 a.m. Pacific on December 15. It’s available in all the markets the service currently operates in.