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‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo

Pepsi


Twitter’s sticker feature is opening up to advertisers.

The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo.

Twitter first introduced stickers in June in hopes that users would enjoy tacking small, colorful illustrations onto their photos — as you do in apps like Snapchat. Seven weeks later, the company says “millions of photos have been Tweeted using #Stickers.”

Twitter’s stickers are somewhat novel: Each one is searchable, and, according to Twitter, that makes “it easy for people to create conversations around events and experiences that are happening right now.”

Swap “people” for “#brands,” and you’ve got a new ad product!

You can check out Pepsi’s new stickers — #SayItWithPepsi, #SorryWeDontHaveCoke — right here.

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About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

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