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How Sarahah became one of the most popular iPhone apps in the world

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The App Store’s most popular free app isn’t what you think it is.

It’s called Sarahah, and in the past week, it’s surged to the top of the App Store in regions like Australia, Ireland, the U.S, and the UK.

Created by Saudi Arabian developer Zain al-Abidin Tawfiq, the app is essentially a social network that lets you send and receive anonymous messages. 

Sarahah was built on the premise that people are more willing to be honest when their messages are anonymized, and it’s become particularly popular in Arab-speaking regions and also among English-speaking teenagers. Read more…

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Ms. A. C. Kennedy
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