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Google’s latest acquisition should make Maps a bit better

Urban Engines has been analyzing city traffic and how people get around. So, naturally, it’d make sense if the company was acquired by an outfit interested in making its maps more efficient. That’s where Google comes in. The search giant has bought the Urban Engines with the sole purpose of improving Maps. “Location analytics is an important focus for both Urban Engines and Google, and we’re excited to combine forces to help organizations better understand how the world moves,” the announcement post reads. It’s a little early to tell exactly what Urban Engines will bring to the table for Maps, but based on its history, perhaps better routing around traffic jams is a pretty safe bet.

Via: VentureBeat

Source: Urban Engines

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Source: Microsoft

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