After weeks (months, and years) of speculation, HTC has announced that its “Powered by HTC” division — the team behind Google’s Pixel and Pixel XL devices — will be purchased by Google in a deal worth $1.1 billion. According to HTC’s CFO, this will mean about half of the 4,000 people in his company’s R&D team will be joining Google.
Curious about what all of this means? You could do worse than to check out our guide to the subject from last week.
The rumor mill went into overdrive yesterday after HTC announced that trading of its shares on the Taiwan Stock Exchange would be halted today pending a “major announcement.” The company swiftly added that, to debunk sale rumors, that it did not “comment on market rumor or speculation.”
HTC just announced it’s shares will halt trading tomorrow (Thur) pending a major announcement.
— Tim Culpan (@tculpan) September 20, 2017
By then, however, most of everyone had assumed that the long-standing flirtation between the two companies would finally finish. Unsubstantiated reports on Twitter claimed that the deal would see HTC’s manufacturing division become a part of the search engine.
Much like the deal that cleaved Nokia’s hardware business from its parent company, the HTC name and brand will live on. But, it’s likely that, from now on, you’ll only see it in advertising related to the company’s Vive VR subsidiary.
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