Home / Software & Service News / Facebook goes full Snapchat with filters and vanishing messages

Facebook goes full Snapchat with filters and vanishing messages

Facebook has “borrowed” a lot of ideas from Snapchat lately, including the concept for Instagram Stories and Facebook Live selfie filters. In perhaps its most audacious move yet, the social network has started testing a new camera that lets you take selfies and videos with filters, effects and masks, which you can then share with friends in your News Feed. If nobody replies within 24 hours, they’ll disappear.

Of course, those tricks pretty much make Snapchat what it is, and Facebook now has very similar ones in the heart of its app. While the test is just limited to Ireland, if Zuckerberg & Co. adopt the features widely, it’ll mean that Facebook’s 1.4 billion monthly users will be able do a lot of the things that used to make Snapchat unique.

Facebook purchased its filter technology from MSQRD back in March, but so far, has only used it in Facebook Live with Rio Olympics and Halloween-themed masks. The company also launched Prisma-like filters lately, with more advanced blending options than the original. Now, both types of technology have been integrated in the new camera, at least in a limited test.

Even while Facebook’s user base is growing, sharing of images and other personal content is on the decline. By contrast, Snapchat has dramatically increased photo and video sharing aided, no doubt, by all the fun ways to mash it up. The company famously declined Facebook’s $3 billion offer to buy it out, something many people thought crazy at the time. However, it’s now better at monetizing its content, and figures it could make up to $1 billion in revenue next year.

Click Here For Original Source Of The Article

About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

Check Also

Google mobile search shows 6-second video previews

If you've searched for videos often enough on Google, you've probably had that moment where you tapped the wrong video because you weren't quite sure it was what you were looking for. No more: Google has added 6-second video previews to its mobile search results. As of this week, searches in Android's Google app or Chrome can show you a little bit of what each video entails as you flip through them in an on-screen carousel. The sneak peeks will only appear on WiFi by default and are opt-out, so you don't have to worry about burning through precious cellular data unless you're ready.

Notably, this feature isn't available on desktop right now (or, for that matter, iOS). Google tells our TechCrunch colleagues that it's due to the company's mobile focus. We'd add that mobile users are the ones likely to appreciate it most. Video dominates your phone screen in a way it doesn't on your PC, and you'd likely rather not hop back and forth between screens and apps until you find the video you wanted. It won't be surprising if the feature becomes ubiquitous across Google's search pages, though, as just about everyone can benefit from a quick look at the video they're about to watch.

Via: TechCrunch

Source: Google

css.php