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EA’s new rule for Twitch and YouTube streamers: You must disclose sponsorships

PewDiePie has started disclosing his relationships with game companies in his videos.


If you are a content creator on YouTube or Twitch, publisher Electronic Arts has some rules it wants you to follow.

EA posted an update on its German blog today that explains its requirements for the influencers it works with on YouTube, Twitch, and other sites. The company wants these personalities to fully disclose if they are collaborating with the publisher in any way. EA goes into detail about what it expects, and that includes revealing the nature of the partnership in any content shared on social media. Many of these EA policies are variations on rules that the United States Federal Communications Commission has laid out for online personalities that present themselves as regular people online but are actually receiving free products or compensation. Recently, publisher Warner Bros. settled with the FCC over its sponsorship deals with creators like PewDiePie, and EA is trying to avoid that fate itself.

I asked Electronic Arts if these rules apply to its influencers around the world, and it explained that they do — although specific requirements may vary by region.

The EA rules break down into two basic categories. The first is “Supported by EA,” which applies to influencers who have received free products, paid travel, or access to press events. This group will must tag their content with #supportedbyEA. The other category is full advertisements. This is where EA explicitly pays a content creator to play or promote a game. For these relationships, EA wants its partners using a tag that reads #advertisement. Those tags must appear in any messages related to the EA games on Facebook, Twitter, and elsewhere.

Additionally, whether an influencer is #supportedbyEA or an #advertisement, they need to include an audio message at the beginning of their video indicating that or one of these watermarks in a clearly visible spot near the start of the clip:

Now you're ready to influence the hell outta some suckers.

Above: Now you’re ready to influence the hell outta some suckers.

Image Credit: Electronic Arts

Getting these rules in place should help EA and its influencer partners avoid negative confrontations with the FCC. They should also help consumers better understand when a corporation is trying to market to them. If you’re wondering how this affects traditional news sites like GamesBeat, the answer is that it doesn’t. EA’s guidelines specifically apply to people who don’t make it clear that it’s their daily job to report on and critic the gaming business.

The FCC believes that most people understand that critics get access to movies, music, performances, and games as part of doing their daily work, so you are already taking that into account when you read our stuff. But you might not know that you should take that into account if some random dweeb in a leather jacket on YouTube doesn’t make it clear that he has a relationship with the companies he is covering.

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Existing EV batteries could be recharged five times faster

Lithium-ion batteries have massively improved in the last half-decade, but there are still issues. The biggest, especially for EVs, is that charging takes too long to make them as useful as regular cars for highway driving. Researchers from the University of Warwick (WMG) have discovered that we may not need to be so patient, though. They developed a new type of sensor that measures internal battery temperatures and discovered that we can probably recharge them up to five times quicker without overheating problems.

Overcharging a lithium-ion battery anode can lead to lithium buildup, which can break through a battery's separator, create a short-circuit and cause catastrophic failure. That can cause the electrolyte to emit gases and literally blow up the battery, so manufacturers impose strict charging power limits to prevent it.

Those limits are based on hard-to-measure internal temperatures, however, which is where the WMG probe comes in. It's a fiber optic sensor, protected by a chemical layer that can be directly inserted into a lithium-ion cell to give highly precise thermal measurements without affecting its performance.

The team tested the sensor on standard 18650 li-ion cells, used in Tesla's Model S and X, among other EVs. They discovered that they can be charged five times faster than previously thought without damage. Such speeds would reduce battery life, but if used judiciously, the impact would be minimized, said lead researcher Dr. Tazdin Amietszajew.

Faster charging as always comes at the expense of overall battery life but many consumers would welcome the ability to charge a vehicle battery quickly when short journey times are required and then to switch to standard charge periods at other times.

There's still some work to do. While the research showed the li-ion cells can support higher temperatures, EVs and charging systems would have to have "precisely tuned profiles/limits" to prevent problems. It's also not clear how battery makers would install the sensors in the cells.

Nevertheless, it shows a lot of promise for much faster charging speeds in the near future. Even if battery capacities stayed the same, charging in 5 minutes instead of 25 could flip a lot of drivers over to the green side.

Via: Clean Technica

Source: University of Warwick

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