NBC isn’t the only major US broadcaster hopping on the Snapchat daily news show bandwagon. CNN has launched The Update, a survey of events that will run in the Shows section of Snapchat’s Stories at 6PM Eastern. Each regular episode will cover five or more stories in a quick, just-the-facts format. Logically, there will be out-of-cycle updates for breaking news. CNN’s Snapchat news output has so far been limited to infographics and story links, so this is a much more concerted effort to court the mobile crowd.
CNN isn’t shy about why it’s making this move: it wants to tap into a “young audience” and start “speaking their language.” To put it another way, the outlet is concerned that it might miss out on a generation that depends on its phones and rarely if ever watches TV to get their news. The Update isn’t about to become a primary source of news, but it may keep CNN in people’s minds at a time when viewing habits are changing rapidly.
This could be a big deal for Snapchat, too — it’s struggling to add more users as Facebook imitates many of its core features. If you’re interested enough in news to keep returning to Snapchat on a regular basis, you may stick around for more of its content and, of course, the messaging that defined Snapchat in the first place.