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CMO roundtable: Why agile marketing is more profitable (VB Live)

What if your message was always relevant, and you could continuously optimize for the strongest results and the biggest bang for your buck, but with dramatically reduced risk? Agile marketing can do that for you. Join our upcoming VB Live event to learn how to integrate Agile seamlessly into your marketing strategy.

Register here for free.

Software developers invented the Agile Manifesto to tackle complex software development projects — and marketers can apply that framework to their marketing campaigns to become infinitely more adaptable, able to respond immediately and fluidly to market fluctuations and consumer reaction, and take advantage of unexpected opportunities.

Agile philosophy

The Agile process is essentially about making sure your work is always aligned with company strategy. It’s designed to ensure that all your effort and time are spent only on projects that are most likely to generate the desired impact, and you never get bogged down in any work that doesn’t contribute directly to your goals. It gives marketers the methodology to prioritize their work around those revenue generating tactics that deliver the biggest impact for the least amount of effort.

Agile methodology

In Agile marketing, you set specific and measurable goals at the start of every project, and then develop a plan to reach those goals. The trick is remaining prepared for change, and staying flexible enough to pivot immediately when something unexpected comes up, or to adapt and respond to market outcomes as they occur.

Agile processes are split into cycles or Sprints, where cross-department teams focus on swiftly completing single tasks, measuring results, optimizing, and then reiterating. In other words, responding to trends on the fly and incorporating changes to their marketing message to resonate more immediately.

By focusing on single, small tasks within a larger campaign, turning them around efficiently and then measuring their results, you start to build a stable of highly effective ideas, messages, and moments that are continuously optimized. You can then immediately discard the redundant pieces of the plan, or projects that fall flat.

Should you go Agile?

Agile marketing has a lot of vocal fans — it can be highly effective and can deliver real business results, but it’s not for every company, or even for every team in your company. It can have a steep learning curve, and it’s essential to determine whether your business is ripe for restructuring pouring resources into developing Agile methodologies.

To learn more about how Agile marketing works, where it could — and should — fit into your marketing strategy, and how to ramp up most quickly and efficiently, don’t miss this interactive VB Live event.

Register now for free!

You’ll hear about:

  • Why agile marketing matters to successful CMOs
  • How agile marketing builds stronger teams and better results than other models
  • The role of data in agile marketing
  • Common mistakes to avoid when implementing Agile


  • Stewart Rogers, Director of Marketing Technology, VB
  • Rachael Brownell, Moderator, VB

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About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

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