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Apple says New Year’s Day was biggest day ever for App Store, with $240 million in sales

Apple's physical store in San Francisco's Union Square neighborhood.

The Apple App Store saw a record day for revenues on January 1, with customers racking up almost $240 million in sales.

December was also a bumper month with $3 billion in sales, according to a press release, with Super Mario Run alone notching up 40 million downloads in the four days following its release, going on to become the most downloaded app on both Christmas Day and New Year’s Day.

The holiday period in general is always a busy time for app stores, given that this is when many people are likely to be playing games and downloading apps on new devices they’ve procured. And people have a lot more leisure time at their disposal.

These are notable figures for Apple, as they represent a sizable increase on last year. While New Year’s Day 2016 was also the biggest day in the App Store’s history, it only managed to draw in $144 million in sales — almost $100 million less than this year.

Elsewhere, in 2016 Apple says that developers earned more than $20 billion, an increase of more than 40 percent on 2015, while Apple has paid out $60 billion since the App Store’s inception in 2008. Last year’s figures reveal that developers had earned $40 million since 2008, so this means that the App Store generated a staggering $20 billion in revenue for developers in 2016. That’s a third of the App Store’s total amount generated for developers since it opened.

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Ms. A. C. Kennedy
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