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Apple Q2 earnings: Why the numbers no longer matter

The world’s most valuable company will today drop its latest quarterly earnings report — chock-full of data points that will be pulled apart and scrutinized by thousands of bloggers and analysts.

Will iPad sales stop dropping? Did the new, late-quarter iPhones goose sales a bit? Did the bleeding in China stop? Are Services still growing fast enough to make up for weakness in hardware?

The reality is that none of this really matters as far as Apple is concerned. Apple’s stock has been hitting record highs of late. Basically, investors are giving the company enormous credit because it managed to stop revenue from falling last quarter. And they are betting that the report today will deliver modest, but not spectacular, growth.

Any other company would be getting slaughtered by the markets for such a performance. But two things that have allowed Apple to escape the gravity of its current revenue stagnation.

The first is its growing cash hoard. Estimates are that the company will disclose today that it has $250 billion in cash just sitting around, mostly overseas. It is an amount unprecedented in U.S. corporate history.

Infographic: Apple's Cash Pile Continues to Grow | Statista

For all the navel gazing about how CEO Tim Cook has and has not changed Apple since he took over in 2011, the most truly radical change he made came in 2012, when the company announced it would start paying a dividend for the first time since 1995 and would start using its cash to buy back shares of its stock.

This has made Apple’s stock a winner in an old-fashioned sense of investing. In recent decades, stock trading has become more about speculation. If someone buys a stock for $10, they are hoping they can sell if for $20. There is no real connection to a company’s performance in that case. It’s just a question of whether the next person can be convinced to pay more.

But it used to be that people bought stock and held it for long periods of times because companies would pay quarterly dividends. People wanted slow and steady companies that were solidly profitable, a bit boring, and that continued to pull in enough cash to put dividends in shareholders’ pockets.

That’s pretty much Apple these days. It’s why someone like Berkshire Hathaway’s Warren Buffet doubled his investment in the company last year. If there is a number investors want to hear this week, it’s the amount of the dividend, and how much Apple will spend buying back stock.

Apple’s ecosystem locks users in for the long term. That will keep the cash rolling in. And the company could cruise on that for a while. But it has another advantage: a strong belief in its potential.

Investors and fans still believe, more than with almost any other company, that Apple has the potential to deliver game-changing products. Most of the rumored products, like an Apple Car, are far over the horizon, if they are even real. But even the anticipation for the 10th anniversary iPhone this September, which may or may not have a few new interesting functions and design points, is enormously high.

That remains true despite that fact that the macro trends are working against Apple: Global smartphone market growth is slowing; native China brands are pulling ahead in that market; tablets have been flatlined for a few years now.

Investors believe in Apple’s ability to push through those barriers.

Beyond the numbers, folks will be listening for the slightest nuance today from Apple executives. A well-crafted but obscure remark about cars or augmented reality or original content that allows them to dream of something grand and magical that may one day emanate from the magical labs of Apple could be enough to send investors rushing to push the buy button.

For the record, here are the consensus estimates:

  • Apple guided that Q2 revenue would fall between $51.5 and $53.5 billion, a slight increase from the $50.56 billion. Consensus analyst estimate is at $52.97 billion, at the higher end of that range. Given that revenue fell a year ago, this will be cheered by investors.
  • Profits are expected at 2.02 per share, up a bit from 1.9 a year ago.
  • iPhone unit sales are projected at 51.82 million, up from the 51.2 million sold a year ago, when iPhone sales dropped.
  • For Q3, analysts are projecting Apple to guide to $45.7 billion for the quarter.

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About Ms. A. C. Kennedy

Ms. A. C. Kennedy
My name is Ms A C Kennedy and I am a Health practitioner and Consultant by day and a serial blogger by night. I luv family, life and learning new things. I especially luv learning how to improve my business. I also luv helping and sharing my information with others. Don't forget to ask me anything!

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Source: Radinn (Youtube), Radinn