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Amazon India acquires rights for animated content for kids ahead of Prime Video launch

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Ahead of the launch of Prime Video in India, Amazon has inked yet another deal in the country to score a chunk of local content.

The company today announced it has reached an agreement with Green Gold Animation to bring its popular shows for kids to the on-demand streaming service. As part of the partnership, Amazon Prime Video is getting exclusive streaming rights for upcoming TV episodes and movies of ‘Super Bheem’, ‘Chhota Bheem’, and ‘Mighty Raju.’

The partnership underscores Amazon’s intent to grow its catalog with local content and with people of all age groups in mind. For kids alone, Amazon Prime Video now has shows like ‘Krishna Balaram’, ‘Chorr Police’, ‘Luv Kush’, ‘Vikram and Betaal’ and ‘Krishna’ as well as ‘Chhota Bheem Himalayan Adventure’ movie. Read more…

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