The new year will continue to shake up how people consume content. Audiences are in control more than ever before, and advertisers and publishers are listening to their demands.
We’ve talked before about the transformation of content and how publishers are striving to create relevant content that connects with audiences. Expect to see more of this type of storytelling as favorite content creators grow even bolder in 2017, taking content to new, exciting and immersive heights.
Live video captures attention with authenticity
The people have spoken and authenticity is king. Live video makes a real connection that puts audiences in the middle of the story as it happens. Research shows that 74 percent of audiences are already watching live video content once a week, and 47 percent say they’ll watch more of this unscripted, unexpected content in 2017. Read more…